Revolutionize Your Business with this Book: “Pixels Are the New Ink” by Jeff Tippett

Jeff Tippett, the engaging author of “Pixels are the New Ink.”

I am one of three certified LGBT-BE (Lesbian, Gay, Bisexual, Transgender Business Enterprises) certified by the National Gay & Lesbian Chamber of Commerce who is involved with the NGLCC’s affiliate chamber here in Raleigh, NC, the RBPN – Raleigh’s LGBT Chamber of Commerce. Another one of the three is Jeff Tippett of Targeted Persuasion, a top public affairs and communications firm in North Carolina. Jeff was the speaker at RBPN’s June meeting and highlighted his latest book which is how digital media is now today’s most critical vehicle for building a strong brand and awareness.

The subtitle of this short but important book for your business or organization is “Three steps to digital domination in your industry.” So what are the three steps? In a concise hard hitting manner filled with stimulating real-life examples, Jeff shares:

To get all the details of the three points below, order this book using the link at the end of this blog.

1) Produce and Distribute Content. It is important to have something worth sharing with others that they need and want. You should have expertise and then be able to get in out of your head and out there into the world. And it has to be expertise that people want and addresses some sort of issue or problem. Your content cannot be boring, but should be targeted to your niche audience with passion and authenticity. And then in the book, Jeff lots of various online and social media mediums to distribute content, the environments they would be most effective for, and various hints and tips to increase effectiveness.

2) Build Your Audience. It is one thing to produce and distribute excellent content, but you need to build an audience to partake in what you have to offer. Jeff offers several tactics and mediums to effectively target and build the audience you want.

3) Engage. Producing and sharing content is not just a one-way street. Jeff shares the importance of being interactive and engaging with the audience you are building as well as with key influencers in your space.

It is a short and quick read, and in a short single sitting you can ingest this wisdom to kick start or greatly enhance your online and social media presence.

And now two actions you can take:

Purchase the book on Amazon (link directly to the book)

Subscribe via Jeff’s website to receive information on future webinars expanding on the book’s content.

Landmark US Small Business Administration – National Gay & Lesbian Chamber of Commerce Partnership Highlighted in Raleigh, NC Meeting!

Please make sure to review and use the additional links provided below on the organizations highlighted in this blog.

From left to right:  Patrick Rodriguez (meeting speaker), Ben Kittner (local entrepreneur), and blog author Stan Kimer gather before the March 11 RBPN meeting.  More info on people in photo bottom of the blog

From left to right: Patrick Rodriguez (meeting speaker), Ben Kittner (local entrepreneur), and blog author Stan Kimer gather before the March 11 RBPN meeting. More info on people in photo bottom of the blog

As a charter member and current treasurer of the Raleigh Business and Professional Network (RBPN), one of the 38 US affiliate chapters of the National Gay & Lesbian Chamber (NGLCC), I was energized by the exciting news shared at our monthly dinner meeting. Over 40 local LGBT (lesbian, gay, bisexual, transgender) and ally business owners, professionals and retirees were on hand to network and hear our guest speaker, Raleigh’s Senior Area Manager of the North Carolina District Office of the US Small Business Administration (SBA) Patrick Rodriguez. He shared the recent announcement of the new SBA – LGBT Business Builder initiative as well as explaining the details of various SBA programs and resources available to small businesses.

The new SBA- NGLCC “LGBT Business Builder” will bring together expertise and resources from the staff at SBA regional and district offices, NGLCC’s 38 affiliate chapters in the US and other resource partners so that LGBT-owned business will have full access to the NGLCC’s and SBA’s full suite of offerings that help business succeed. Link to the complete February 5, 2015 announcement. This partnership highlights that as with all minority communities, the fight for civil rights and for market rights / economic empowerment are strongly linked.

After sharing this announcement at the March RBPN meeting, Patrick provided the audience with a great tutorial of many services available from the SBA to help small business launch and then successfully grow and sustain themselves. The offerings include:
Counseling. Small business owners are not out there by ourselves needing to figure out everything needed to start and run a business from scratch. Classes and one-on-one counseling help are available through the Women’s Business Centers (4 in NC), SCORE Chapters (10 in NC), and the Small Business Technical Development Centers (15 in NC)
Capital. Loans of all sizes are made much more accessible and come with better terms through SBA guarantees. Loans are available for start up, company real estate and sustaining a business
Contracting. Assistance in becoming an actual contractor or subcontractor for the many areas of the US Federal Government, which has multi-billions of dollars in procurement spending.

This new LGBT Business Builder partnership is still in its very early stages with many of the execution details to be launched, including here in North Carolina. I am looking forward with great anticipation as more LGBT-owned business start and grow in Raleigh and across the rest of NC and beyond!

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Blog author Stan C. Kimer is the founder and owner of Total Engagement Consulting by Kimer, the first certified LGBT-Business Enterprise in Raleigh, NC.

The Raleigh Business and Professional Network (RBPN) is one of the 38 NGLCC local affiliates in the US. Corporate sponsorships are now available!

RBPN board member Ben Kittner, included in the blog photo above, is founder and president of College Performance Coaching, a new entrepreneurial venture.

The US Small Business Administration (SBA) was created in 1953 as an independent agency of the US Federal Government to aid, counsel, assist and protect the interests of small business concerns. Additional link to North Carolina specific site.

The National Gay & Lesbian Chamber of Commerce is the business voice of the LGBT community and is the largest global not-for-profit advocacy organization specifically dedicated to expanding economic opportunities and advancements for LGBT people.