Revolutionize Your Business with this Book: “Pixels Are the New Ink” by Jeff Tippett

Jeff Tippett, the engaging author of “Pixels are the New Ink.”

I am one of three certified LGBT-BE (Lesbian, Gay, Bisexual, Transgender Business Enterprises) certified by the National Gay & Lesbian Chamber of Commerce who is involved with the NGLCC’s affiliate chamber here in Raleigh, NC, the RBPN – Raleigh’s LGBT Chamber of Commerce. Another one of the three is Jeff Tippett of Targeted Persuasion, a top public affairs and communications firm in North Carolina. Jeff was the speaker at RBPN’s June meeting and highlighted his latest book which is how digital media is now today’s most critical vehicle for building a strong brand and awareness.

The subtitle of this short but important book for your business or organization is “Three steps to digital domination in your industry.” So what are the three steps? In a concise hard hitting manner filled with stimulating real-life examples, Jeff shares:

To get all the details of the three points below, order this book using the link at the end of this blog.

1) Produce and Distribute Content. It is important to have something worth sharing with others that they need and want. You should have expertise and then be able to get in out of your head and out there into the world. And it has to be expertise that people want and addresses some sort of issue or problem. Your content cannot be boring, but should be targeted to your niche audience with passion and authenticity. And then in the book, Jeff lots of various online and social media mediums to distribute content, the environments they would be most effective for, and various hints and tips to increase effectiveness.

2) Build Your Audience. It is one thing to produce and distribute excellent content, but you need to build an audience to partake in what you have to offer. Jeff offers several tactics and mediums to effectively target and build the audience you want.

3) Engage. Producing and sharing content is not just a one-way street. Jeff shares the importance of being interactive and engaging with the audience you are building as well as with key influencers in your space.

It is a short and quick read, and in a short single sitting you can ingest this wisdom to kick start or greatly enhance your online and social media presence.

And now two actions you can take:

Purchase the book on Amazon (link directly to the book)

Subscribe via Jeff’s website to receive information on future webinars expanding on the book’s content.

New Consultant Joining Total Engagement Consulting to Assist with Transgender Diversity

Elaine Martin is joining Total Engagement Consulting to assist with work in the transgender diversity area

Elaine Martin is joining Total Engagement Consulting to assist with work in the transgender diversity area

Over the past few years, there has been a tremendous growth in the business diversity field for a deeper understanding of transgender individuals and how to best support transgender employees in the workplace. I am very pleased to announce that Elaine Martin is joining the Total Engagement Consulting by Kimer team as a part-time consultant on call to assist my clients in this key area.

Ms. Martin frequently speaks on a variety of trans related topics to provide deeper understanding of and support for transgender people. Among them are:
• Transgender 101
• How to Gain Support from Your Spouse and Family
• Trans People … Everything you were afraid to know, but wanted to ask
• Transitioning in the Work Place (augmenting my deep expertise in HR policies and practices to support transgender employees)

Ms. Martin will be available to speak on these topics as well as customizations for your audience, as a solo consultant, as well as team teaching longer workshops with me. She will also be an ideal resource for your enterprise to provide 1-on-1 coaching to assist your employees in transitioning professionally in your workplace.

Ms. Martin believes that the most important step in activism is “showing up.” This is particularly true for transgender people because so few people have ever known or met a transgender person. Familiarity with people different from themselves is very often the key to understanding, respect and support.

With a BA in Psychology and an MBA in Finance, Ms. Martin has a robust professional resume which positions her as an ideal consultant in the workplace arena, including training of senior executive teams. In addition to owning and running her own businesses and being a commercial pilot, she worked in the banking industry as a senior vice president and executive vice president responsible for teams of up to 1,000 people. Positions included responsibility for all operations, IT, lending operations, corporate marketing, government relations, human resources, product development and more.

Within the community, Ms. Martin has served on numerous boards, including most recently as the Board Chair of Equality North Carolina from 2012 – 2014. She is now on the board of the Raleigh Business and Professional Network, which is an affiliate chapter of the National Gay & Lesbian Chamber of Commerce.

Ms. Martin is Total Engagement Consulting’s second “consultant on call” team member, and can be contacted at [email protected]. Elsa Maria Jimenez-Salgado (link to info about her) remains part of the Total Engagement Consulting team with a focus on providing bilingual consulting services including diversity training for clients requiring services in Spanish.