10 Success Principles from Barbara Corcoran, Real Estate Mogul and Entrepreneur Extraordinaire

It is amazing the things you can uncover when cleaning out piles of papers from over the years. While doing some New Year’s cleaning, I found some notes from the National LGBT Chamber of Commerce’s 2012 Business and Leadership Conference keynote delivered by super successful real estate mogul and entrepreneur Barbara Corcoran. I found that these 7 year old notes I took are still fresh and pertinent.

Someone who built a multi-billion dollar business starting from the ground up with nothing (no old family money, no super wealthy backers) but grit and her own business savvy is certainly worth listening to. Here are Barbara’s 10 principles to succeed:
1. Be great at failure, since success most often comes after trying and failing multiple times.
2. Perceptions creates reality – so don’t stray away from going after publicity.
3. Everybody wants what everybody wants – very important for marketing a product or service.
4. Expand before you are ready.
5. Shoot the dogs early. If something is not working, don’t drag it out. Stop!
6. There are basically two types of people – expanders and containers. Recruit skills that are opposite of yours since both are important.
7. Recognition often motivates people better than money. Be generous with your praise and recognition.
8. Fun is good for business. Creating fun in your business helps drive loyalty.
9. During bad times, stay positive and remember the best is ahead.
10. You have the right to be here. This was a particularly important message for LGBT and other minority owned businesses. We all have something to offer.

Yes – hearing from the super successful is certainly one of the best ways to learn skills and principles that can help each of us succeed. And every year, the National LGBT Chamber continues to offer their annual excellent conference with outstanding keynotes, workshops and networking.

NOTE: Consider attending this year’s NGLCC International Business and Leadership Conference in Tampa August 13 – 16th!

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Blog author Stan Kimer founded his own successful innovative diversity and career development consultancy in 2010 after a 31-year career at IBM. Check out my website and offerings … www.totalengagementconsulting.com and / or subscribe to my monthly newsletter.

Revolutionize Your Business with this Book: “Pixels Are the New Ink” by Jeff Tippett

Jeff Tippett, the engaging author of “Pixels are the New Ink.”

I am one of three certified LGBT-BE (Lesbian, Gay, Bisexual, Transgender Business Enterprises) certified by the National Gay & Lesbian Chamber of Commerce who is involved with the NGLCC’s affiliate chamber here in Raleigh, NC, the RBPN – Raleigh’s LGBT Chamber of Commerce. Another one of the three is Jeff Tippett of Targeted Persuasion, a top public affairs and communications firm in North Carolina. Jeff was the speaker at RBPN’s June meeting and highlighted his latest book which is how digital media is now today’s most critical vehicle for building a strong brand and awareness.

The subtitle of this short but important book for your business or organization is “Three steps to digital domination in your industry.” So what are the three steps? In a concise hard hitting manner filled with stimulating real-life examples, Jeff shares:

To get all the details of the three points below, order this book using the link at the end of this blog.

1) Produce and Distribute Content. It is important to have something worth sharing with others that they need and want. You should have expertise and then be able to get in out of your head and out there into the world. And it has to be expertise that people want and addresses some sort of issue or problem. Your content cannot be boring, but should be targeted to your niche audience with passion and authenticity. And then in the book, Jeff lots of various online and social media mediums to distribute content, the environments they would be most effective for, and various hints and tips to increase effectiveness.

2) Build Your Audience. It is one thing to produce and distribute excellent content, but you need to build an audience to partake in what you have to offer. Jeff offers several tactics and mediums to effectively target and build the audience you want.

3) Engage. Producing and sharing content is not just a one-way street. Jeff shares the importance of being interactive and engaging with the audience you are building as well as with key influencers in your space.

It is a short and quick read, and in a short single sitting you can ingest this wisdom to kick start or greatly enhance your online and social media presence.

And now two actions you can take:

Purchase the book on Amazon (link directly to the book)

Subscribe via Jeff’s website jefftippett.com to receive information on future webinars expanding on the book’s content.