Revolutionize Your Business with this Book: “Pixels Are the New Ink” by Jeff Tippett

Jeff Tippett, the engaging author of “Pixels are the New Ink.”

I am one of three certified LGBT-BE (Lesbian, Gay, Bisexual, Transgender Business Enterprises) certified by the National Gay & Lesbian Chamber of Commerce who is involved with the NGLCC’s affiliate chamber here in Raleigh, NC, the RBPN – Raleigh’s LGBT Chamber of Commerce. Another one of the three is Jeff Tippett of Targeted Persuasion, a top public affairs and communications firm in North Carolina. Jeff was the speaker at RBPN’s June meeting and highlighted his latest book which is how digital media is now today’s most critical vehicle for building a strong brand and awareness.

The subtitle of this short but important book for your business or organization is “Three steps to digital domination in your industry.” So what are the three steps? In a concise hard hitting manner filled with stimulating real-life examples, Jeff shares:

To get all the details of the three points below, order this book using the link at the end of this blog.

1) Produce and Distribute Content. It is important to have something worth sharing with others that they need and want. You should have expertise and then be able to get in out of your head and out there into the world. And it has to be expertise that people want and addresses some sort of issue or problem. Your content cannot be boring, but should be targeted to your niche audience with passion and authenticity. And then in the book, Jeff lots of various online and social media mediums to distribute content, the environments they would be most effective for, and various hints and tips to increase effectiveness.

2) Build Your Audience. It is one thing to produce and distribute excellent content, but you need to build an audience to partake in what you have to offer. Jeff offers several tactics and mediums to effectively target and build the audience you want.

3) Engage. Producing and sharing content is not just a one-way street. Jeff shares the importance of being interactive and engaging with the audience you are building as well as with key influencers in your space.

It is a short and quick read, and in a short single sitting you can ingest this wisdom to kick start or greatly enhance your online and social media presence.

And now two actions you can take:

Purchase the book on Amazon (link directly to the book)

Subscribe via Jeff’s website to receive information on future webinars expanding on the book’s content.

Networking with Power – 8 Keys to Productive Networking

IMPORTANT NOTE: If you are in the Raleigh / Durham / Chapel Hill area and would like more information on how you and your company can get involved with the Greater Raleigh Chamber of Commerce (link), including membership benefits, contact Kim Niskey, (919)-360-8665, [email protected]

Jeff Tippett, Marketing Consultant and Public Speaker, was the engaging presenter of this sessions held at the Greater Raleigh Chamber of Commerce

Jeff Tippett, Marketing Consultant and Public Speaker, was the engaging presenter of this session held at the Greater Raleigh Chamber of Commerce

One of my new initiatives as a business owner for 2014 is joining my local chamber of commerce (in my case the Greater Raleigh Chamber of Commerce) and to utilize opportunities to network, sell my services and attend educational workshops. On Friday, January 17th, I attended my first event, “Networking with Power,” with an excellent speaker, Jeff Tippett (link), Senior Marketing Manager with The Publicus Community. (link)

Jeff began by having the 50+ attendees giving 30 second introductions of themselves and one major change they were going to make in 2014. This illustrated how even in quick introductions, we can network and identify valuable business connections. Jeff then went into his 8 points for productive networking:

1. Networking is not your goal. The point: sometimes it is easy to get so wrapped up in networking it becomes a goal onto itself. We need to always remember what business goals we are trying to achieve through networking. This way we can target the optimal events and people to achieve business success.

2. It’s all about me. When we network, we need to be bold to introduce ourselves, meet others, be a positive presence, and be able to articulate our own unique attributes, or brand. We need to be our own best public relations machine. Also we need to be very aware of the messages we send via our online social media presence.

3. I lied – it’s not all about you. Yes, even though I may need to promote myself via networking, I do need to have a keen focus on others, listening to them, understanding their needs, using my connections to help them.

4. You need to stand out in a good way. Walk into a room with a smile, be dressed appropriately, look bright and alert.

Follow up with people as promised!  Don't leave them hanging!

Follow up with people as promised! Don’t leave them hanging!

5. Follow up, don’t leave them hanging. When we attend networking events, we often make promises, collect business cards, etc. We need to follow through with what we say to others. Jeff even suggested sending handwritten cards to maximize impact of that initial meeting.

6. Stalking works. Before attending an event, we can often research who is going to be there. We should proactively identity the key people attending we want to meet and make sure we connect with them at the event.

7. Keep them awake. In our quick introductions while networking, we should be able to provide a meaningful introduction of ourselves in 15-20 seconds. And we also need to make the introduction titillating enough so that our listeners will want to know more and ask us some follow up questions.

8. Generally – be awesome! This can include helping others, being reliable, being positive, being passionate about what we do.

My first Greater Raleigh Chamber event was a very worthwhile investment of my time and I am looking forward to more!