I am one of three certified LGBT-BE (Lesbian, Gay, Bisexual, Transgender Business Enterprises) certified by the National Gay & Lesbian Chamber of Commerce who is involved with the NGLCC’s affiliate chamber here in Raleigh, NC, the RBPN – Raleigh’s LGBT Chamber of Commerce. Another one of the three is Jeff Tippett of Targeted Persuasion, a top public affairs and communications firm in North Carolina. Jeff was the speaker at RBPN’s June meeting and highlighted his latest book which is how digital media is now today’s most critical vehicle for building a strong brand and awareness.
The subtitle of this short but important book for your business or organization is “Three steps to digital domination in your industry.” So what are the three steps? In a concise hard hitting manner filled with stimulating real-life examples, Jeff shares:
2) Build Your Audience. It is one thing to produce and distribute excellent content, but you need to build an audience to partake in what you have to offer. Jeff offers several tactics and mediums to effectively target and build the audience you want.
3) Engage. Producing and sharing content is not just a one-way street. Jeff shares the importance of being interactive and engaging with the audience you are building as well as with key influencers in your space.
It is a short and quick read, and in a short single sitting you can ingest this wisdom to kick start or greatly enhance your online and social media presence.
And now two actions you can take:
Purchase the book on Amazon (link directly to the book)
Subscribe via Jeff’s website jefftippett.com to receive information on future webinars expanding on the book’s content.