COVID-19 Blog 5: Ingenious Ways to Upkeep and Elevate Your Business During the Pandemic

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Added in 2024 – Minority-owned businesses were impacted much more by the COVID pandemic – one great way to support the Black community is to patronize Black-owned businesses.  Here is an article that lists over 150 Black-owned businesses. 

 

Minority-owned small businesses are being particularly hard hit by the COVID-19

From time to time, I post guest-written blogs, and my 5th Covid-19 pandemic blog is provided by previous 3-time blog contributor Marissa Perez. Marissa Perez, co-founder and head marketing writer at Business Pop, has spent the last 10 years honing her marketing skills, and now is sharing her small business / entrepreneurial expertise through this third guest blog she is providing.

This blog is quite relevant to my consulting area of diversity in that (1) Covid-19 is disproportionately hitting minority communities health wise and (2) small businesses impacted by the accompanying economic crisis are disproportionately owned by minorities or have minority employees. This “double impact” is truly having the most adverse effect on minority-owned businesses.

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If you’ve recently started a new business, you’ve probably noticed that life looks and feels different since the March declaration of the coronavirus pandemic. But just because things have changed does not mean that you should give up on your dreams. Keep reading for a few ideas to help you build and grow your livelihood while the world adjusts to a new normal.

Adapt Your Business Plan

You have a plan, and your plan was to stick with it. Unfortunately, the global situation changes from day to day, and it’s almost impossible to predict how this will affect your business. You need a contingency. Think ahead to many different scenarios to predict how they might influence the way you operate. ZenBusiness has a list of resources to help you do just that and also provides info on how to run things virtually and manage income streams and expenses.

Give Yourself Extra Space

While you may already have a room in your home that works as an office, as you continue to grow, it might make more sense to add an extra building to your property. A separate building will not only house your home-based business, but it will also help you keep it separate from your personal life. If you’re on a tight budget, a prefabricated metal building is a smart choice and one that will allow you to expedite construction so that you will experience few, if any, interruptions. Ask your building supplier about different layout options and pay close attention to style and design so that you don’t clash with the appearance of your neighborhood.

Dip Into Dropshipping

Dropshipping has been called, “one of the easiest ways to make money online in 2020.” But it is much more than that. A dropshipping business model can help you grow a current business. There are many benefits, but pertinent to today is that dropshipping eliminates the middleman. In other words, it reduces the number of hands that physically touch your customers’ orders. This can help lessen the chances of contamination, which, fortunately, according to Hackensack Meridian Health, are already low. It is possible, as the virus can live on cardboard for 24 hours.

Hire Remotely

Remote work used to be a novelty. That’s not the case today, and work-at-home opportunities have been popping up out of both necessity and convenience in light of the coronavirus pandemic. As a business owner, taking your company to a virtual workspace means that you have an unlimited pool of talent. But, you have to make sure that your communication is on point. Unitonomy stresses the importance of effective collaboration (using tools like Slack) and notes that to be successful, the people in your business have to feel connected to one another. Give each team access to shared information that’s specific to each project. You can also keep your teams on the same page by providing regular updates via a newsletter or recurrent blog.

There is little doubt that the coronavirus will continue to have a negative effect on small businesses across America. If you want to get ahead and continue to enjoy success, you have to get creative. This might mean looking for new revenue streams or adding extra space where you can run your business effectively and without distraction. One positive aspect of the pandemic is that remote work has become more available, and you should have no problem finding people who are ready, willing, and more than able to help you grow.

Five Intersections – LGBTQ Pride Month and Black Lives Matter

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Added in 2024 – one great way to support the Black community is to patronize Black-owned businesses.  Here is an article that lists over 150 Black-owned businesses. 

Every year since the Stonewall Rebellion in Greenwich Village, New York City in late June, 1969, June has been traditionally observed initially as Gay Pride Month, and now LGBTQ Pride Month. But this year, all in person June celebrations and parades have been cancelled due to the COVID-19 pandemic, and now everything has been overshadowed (and rightfully so) by the murder of George Floyd at the hands of the Minneapolis police. His murder combined with the additional recent unaddressed murders of Breonna Taylor (Louisville, Kentucky) and Ahmaud Arbery (South Georgia) has now led to ongoing mass demonstrations around the world against racism and police brutality.

So I do feel it is important for the LGBTQ+ communities to pause and recognize the intersections between racism and “The Black Lives” matter movement with LGBTQ Pride and ongoing battle for LGBTQ equality. Here are 5 intersections:

1) Built upon the base. Though June is LGBTQ Pride Month, we all must place the highest priority on the most recent events around the murder of George Floyd, and the need for community and national engagement with the never-ending work that must continue around addressing systemic racism (see my earlier blog on personal and systemic racism). LGBTQ+ people and allies must be involved and take action around racism, recognizing that much of LGBTQ+ equity progress has been built upon the foundations of racial equity work. Let us never forget and be always grateful of the path Black Americans and racial justice activists paved for LGBTQ+ equity.

Bayard Rustin was the main organizer of Dr. Martin Luther King’s 1963 March on Washington on leading gay rights advocate in the 1970s and 1980s.

2) Intersectionality. Everyone is comprised of a complex mix of their own unique diversity attributes, and we really cannot simply separate one attribute of our diversity and consider it in isolation of our full selves. We have to consider our own race, gender, abilities, etc. as we consider our queer identities.

3) Oppression and issues. Many of the same issues impacting communities of color also impact LGBTQ communities. These include issues of healthcare discrepancies, issues around education, economic development and employment, etc.

4) The importance of allies. Racism is an issue that the white majority must own and take strong action to fix. The issues around racism cannot be laid at the feet of black people to fix; it is the white majority in power that built and controls the mechanisms that perpetrate systemic racism. In the same way, the LGBTQ community must rely and value the work of our straight and cisgender allies who advocate for our equality. Furthermore, many Black organizations, like the NAACP, have been strong allies to the LGBTQ community and include our issues prominently in their work. Link to archive of the NAACP’s LGBTQ equality work.

5) Commons foes. Communities of color and LGBTQ communities must realize that we do face commons foes; whether it be well-intentioned people who may not know how to engage us in the best way, or mean-spirited bigots who want to hold on to their power and oppress others. Marginalized communities must unite to engage and build allies while building larger coalitions to fight discrimination and oppression.

May we all work together to build a stronger nation and stronger world where we all leverage our diversity for the common good of all.

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Blog author Stan Kimer is a diversity consultant and trainer who handles all areas of workplace diversity and with a deep expertise in LGBT diversity strategy and training,  Unconscious Bias and Employee Resource Groups.  Please explore the rest of my website and never hesitate to contact me for your diversity speaking or training needs, or pass my name onto your HR department.  [email protected]