COVID-19 Blog 5: Ingenious Ways to Upkeep and Elevate Your Business During the Pandemic

Minority-owned small businesses are being particularly hard hit by the COVID-19

From time to time, I post guest-written blogs, and my 5th Covid-19 pandemic blog is provided by previous 3-time blog contributor Marissa Perez. Marissa Perez, co-founder and head marketing writer at Business Pop, has spent the last 10 years honing her marketing skills, and now is sharing her small business / entrepreneurial expertise through this third guest blog she is providing.

This blog is quite relevant to my consulting area of diversity in that (1) Covid-19 is disproportionately hitting minority communities health wise and (2) small businesses impacted by the accompanying economic crisis are disproportionately owned by minorities or have minority employees. This “double impact” is truly having the most adverse effect on minority-owned businesses.


* * * * * * *

If you’ve recently started a new business, you’ve probably noticed that life looks and feels different since the March declaration of the coronavirus pandemic. But just because things have changed does not mean that you should give up on your dreams. Keep reading for a few ideas to help you build and grow your livelihood while the world adjusts to a new normal.

Adapt Your Business Plan

You have a plan, and your plan was to stick with it. Unfortunately, the global situation changes from day to day, and it’s almost impossible to predict how this will affect your business. You need a contingency. Think ahead to many different scenarios to predict how they might influence the way you operate. ZenBusiness has a list of resources to help you do just that and also provides info on how to run things virtually and manage income streams and expenses.

Give Yourself Extra Space

While you may already have a room in your home that works as an office, as you continue to grow, it might make more sense to add an extra building to your property. A separate building will not only house your home-based business, but it will also help you keep it separate from your personal life. If you’re on a tight budget, a prefabricated metal building is a smart choice and one that will allow you to expedite construction so that you will experience few, if any, interruptions. Ask your building supplier about different layout options and pay close attention to style and design so that you don’t clash with the appearance of your neighborhood.

Dip Into Dropshipping

Dropshipping has been called, “one of the easiest ways to make money online in 2020.” But it is much more than that. A dropshipping business model can help you grow a current business. There are many benefits, but pertinent to today is that dropshipping eliminates the middleman. In other words, it reduces the number of hands that physically touch your customers’ orders. This can help lessen the chances of contamination, which, fortunately, according to Hackensack Meridian Health, are already low. It is possible, as the virus can live on cardboard for 24 hours.

Hire Remotely

Remote work used to be a novelty. That’s not the case today, and work-at-home opportunities have been popping up out of both necessity and convenience in light of the coronavirus pandemic. As a business owner, taking your company to a virtual workspace means that you have an unlimited pool of talent. But, you have to make sure that your communication is on point. Unitonomy stresses the importance of effective collaboration (using tools like Slack) and notes that to be successful, the people in your business have to feel connected to one another. Give each team access to shared information that’s specific to each project. You can also keep your teams on the same page by providing regular updates via a newsletter or recurrent blog.

There is little doubt that the coronavirus will continue to have a negative effect on small businesses across America. If you want to get ahead and continue to enjoy success, you have to get creative. This might mean looking for new revenue streams or adding extra space where you can run your business effectively and without distraction. One positive aspect of the pandemic is that remote work has become more available, and you should have no problem finding people who are ready, willing, and more than able to help you grow.