Tag Archives: pride flag

I am sick and tired of being demonized

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What is so wrong about this adorable book about one kind of American family?

I am just sick of it. And here we go again. The North Carolina Republican-dominated legislature has called in the superintendent of the Chapel Hill – Carrboro school district, Rodney Trice, to question him about LGBTQ-themed books in their school libraries. Link to article. Despite not being able to pass an annual state budget for an entire year (the Republicans in the State House and the State Senate cannot agree), they are wasting their time on this non-issue because of one parent’s complaint.

If this one parent does not want their kid to read LGBTQ+ themes books, they can simply direct their kid not to take one out.  Why should this one parent trample on the rights of all the inclusive parents who are fine with their children reading books that include LGBTQ-themed content?  Don’t those parents have rights too?


But worse than this being a waste of time instead of addressing the needs of our state, this continues to send the message that gay, lesbian, bisexual and transgender people are somehow bad or illegitimate human beings. What does it say to a teenager coming to grips with their sexuality that there are no books in the library about this subject? What does it say to a small kid with two moms or two dads that their family is so bad, that there are no books about kids with two moms or two dads in their library?

And North Carolina is not the only state bent on demeaning and demonizing queer people. Some states are passing laws forcing transgender people to change their driver’s licenses to gender markers that do not align with their gender identities or to use the bathroom that matches their gender assigned at birth instead of their current gender identity. Some state legislatures are asking the Supreme Court to invalidate and reverse the ruling on universal marriage rights for same-gender couples. And some state legislatures are trying to ban the flying of the Pride Flag.

Should this man really be forced to use the ladies room because his birth certificate has the gender marker F?

It’s a disgrace that one particular political party (OK – let’s call it out – Republicans) are hell-bent on finding some group to hate. Over the past decades their hate and demonization has cycled across Black people, immigrants, Muslims and LGBTQ+ people. The only way they think they can win elections and keep power is to pit groups of Americans against each other with divisive rhetoric and laws.

It’s time to put and end to this hate. When you vote, please consider … are you voting for all Americans to be treated equally and respectfully, or are you voting for hate and division?

Your (Pride) flag decal won’t get you into heaven.

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Corporations flying the Pride Flag without taking meaningful action is nothing more than an empty gesture.

Total Engagement Consulting’s second LGBTQ Pride Month blog has been provided by my new associate Deanna Jones.  Link to our first Pride Month blog, “LGBTQ+ Pride Month Blog 2023 – Fighting the Increasing Hate.”

Some of you recognize the title of this song (with a little editing) as a John Prine masterpiece. Link to John Prine’s song on Youtube. We lost John a few years ago due to covid but I am reminded of this sentiment recently with the amount of rainbow washing that is really starting to kick into gear for Pride Month. According to the Urban dictionary, rainbow washing is when a business uses the rainbow Pride colors on advertising, apparel, accessories, and yes, flag decals to indicate progressive support for LGBTQ equality. Mostly it is performative in nature and does nothing to provide tangible results for the community.

We see a lot of this rainbow washing today. While Trans-rights have been trampled throughout our country, major corporations have been mostly silent. In 2016 our state (NC) faced a large corporate backlash and lost billions after passing a so-called “bathroom bill” (HB2) that banned transgender people from using bathrooms aligning with their gender identity. In 2023 we have seen a large influx of anti-trans bills that attempt to eliminate medical care for young people and in some cases, adult medical care. Bathroom bans are getting passed, parental rights are being taken away and this time, nearly every corporation has been very quiet.

Corporations, with their immense influence and resources, have the power to make a substantial impact on social and political issues. Why are corporations remaining silent on anti-trans bills? One reason is their perception that they will face retaliation for speaking out. Governor DeSantis went after Disney when the company came out against the “Don’t Say Gay” bill in Florida (see my earlier blog.) The Governor is proud of this fact stating directly to the Disney Corporation, “It’s not going to work out well for you” and “I’m going to punch back”. This puerile threat has been carried out swiftly by the Governor. He has tried to tax them more, remove their autonomy and even suggested building a prison next to the park.

This map shows in darker red colors states now proposing or passing anti-Trans legislation.

In this current hate filled environment created by the right-wing agenda in conservative governments, corporations are facing backlash from a small minority of anti LGBTQ customers. These allegedly aggrieved customers seek to puff themselves up and claim they represent the majority with their outsized reactions which they most certainly do not. Witness some of the inflammatory videos posted by anti-LGBTQ forces on the right.

The corporations that tried to be inclusive such Anheuser-Busch and Target have faced this backlash and appear to immediately be cowed and afraid of these repercussions from the select few consumers who react violently. This is a huge miscalculation for them. Their cowed responses have done nothing but alienate larger groups of consumers, especially younger and more diverse populations. According to a 2021 Gallup poll, 20% of people in Generation Z identify as gay, transgender, or bisexual. This is in comparison to 3% of the Baby Boomers.

A report released last December from GLAAD and the Edelman Trust Institute found that if a brand publicly supports and demonstrates a commitment to expand and protect LGBTQ rights, Americans are twice as likely to buy and use the brand. Millennials and Generation Z are 5.5 more likely to want to work at a company that supports and demonstrates a commitment to protecting LGBTQ+ rights. I believe we are clearly at the beginning of a monumental shift in attitudes and advocacy for the LGBTQ+ population. Over 20% of Generation Z identifies with the community. Where will your company be when these employees and consumers have the largest share of purchasing dollars? Does your company now wave a Pride Flag while simultaneously acquiescing to the anti LGBTQ mob? I certainly hope not.