How to Find and Attract Diverse Tech Talent

Children of color need to be a future resource for tech talent!

In my last blog (link), I shared a summary of two short podcasts about two excellent sources of talent – older adults and veterans. I continue the recruiting theme now discussing a challenge particularly facing tech companies – finding and attracting diverse tech talent.

Having a diverse workforce behind your company is one of the best strategies you could employ to ensure success.

By employing diverse tech talent, your company not only puts forth an image of inclusion and equality but also benefits from a workforce with differing perspectives, allowing it to pool contrasting thoughts to produce the best products that will appeal to a range of customers.

Below we will highlight a few places from which you can source diverse tech talent to advance your company’s success. These organizations are strategically focused on growing the diverse tech talent pipeline at an earlier stage.

Black Girls Code.  This San Francisco-based non-profit organization teaches young African American girls from urban communities how to code.

Through Black Girls Code’s expert instructors, students from Grades 6 through 12 learn how to code using languages like Ruby on the Rails and Scratch.

The program includes close mentorship from current and experienced tech professionals. It also includes a competition where students go head-to-head to  highlight the work the girls have done on apps, games and software tools.

This results in graduates from Black Girls Code being well prepared for a career in tech after finishing high school. Most pursue further studies either at a university or the more popular option these days, a coding bootcamp.

This means if you’re looking to hire top tech talent to fill your diverse ranks, checking if they received training from Black Girls Code is a good standard.

Code 2040. Code 2040 is another nonprofit looking to bolster the ranks of diverse tech professionals. By dismantling obstacles in the way of minorities, the organization is striving to make an impact on the career of at least 150,000 Black and Latina tech professionals.

Code 2040 pairs new tech professionals with more experienced tech mentors in a program that offers guidance for those looking to break into the tech industry, not only as software developers but also as team leaders in management positions.

Code 2040 also offers a fellowship program and internships over the summer that allow students to immerse themselves within a top tech company while on break from their studies.

There are now even coding bootcamps for younger kids. They can start early on the tech career path!

Coding Bootcamps. Many of the students learning through the above mentioned organizations will eventually make their way to coding bootcamps, which have become the go-to alternative in place of traditional college educations.

Coding Bootcamps are short-term, intensive programs designed to teach students everything they need to know to excel within the tech industry at any large company in less than 12 months.

Grads from these programs have become well-known for their skills and work ethic, which often surpass those who went through traditional two- or four-year college programs.

This means coding bootcamp graduates are also more innovative as the education model they follow is unlike the traditional curriculum.  Coding bootcamps are more focused on practice than theory, preparing grads to jump right into the workforce without a steep learning curve.

Coding bootcamps offer training to students looking to become Software Engineers, Web Developers, Designers, and Data Scientists.

Most bootcamp grads also come from a diverse background since many of them likely chose to enroll in a bootcamp after switching careers. This means hiring coding bootcamp graduates is a great way to bring a variety of skills to your company. If you’re looking for top tech talent with diverse backgrounds, coding bootcamps are one great alternative for sourcing tech talent.

Conclusion. In order to discover top tech talent for your diverse workforce, you must look to and support the organizations pushing for change within the industry. Nonprofits like Black Girls Code and Code 2040 are at the forefront of providing tech education to minority groups. Students from these nonprofits often take the tech skills they learned early on in their school days to intensive coding bootcamps, where they master the knowledge needed to propel any tech company forward. Keep nonprofits and coding bootcamps in mind and you’ll surely be able to track down and hire diverse tech talent.

Two podcasts about two sources of great employees – older adults and veterans!

The mature worker can be a great source of experienced talent.

A COVID-19 note: I was originally going to post this blog in early April, and then the COVID pandemic hit. I realized that interest in recruiting discussions would be quite low, so I held off. Now that the pandemic is not going away anytime soon and we are learning to adjust to this new reality, organizations realize that continuing to recruit talent is indeed a never ending priority.

The demographics of our workforce continue to change. I read so many articles and hear so many HR leaders talk about the scarcity of labor as so many baby boomers are retiring with a smaller number of working age millennials coming into the pipeline.

But look around you; there are many diverse sources of talent. Early this year, I did two 11 – 12 minute podcasts with Fred Coon of Stewart, Cooper & Coon and host of “The US at Work,” listed by FreeSpot in the top 15 nationwide workplace podcasts. Below are links to the two podcasts and short outline of what Fred and I discuss in the podcasts.

Podcast 1: Link to “Advice on Aging Workforce Management”

NOTE: With now more people working from home, mature talent should definitely be strongly considered when recruiting!

Our workforce is aging. Companies are wrestling with replacement and many workers are struggling to hang on. What should companies and organizations be doing to better leverage and value their older employees? This podcasts covers:


• Misunderstanding about and issues facing the aging workforce
• The impacts that unconscious bias and stereotyping have on older workers
• What older employees have to offer, the importance of understanding the expertise and value of the older worker
• How older workers can handle these challenges facing them
• Building bridges across the multiple generations in the workplace
• What companies can do to value and leverage their older talent.

Podcast 2: Link to “Companies Are Waking Up to Onboarding for Military Veterans”

The “Boots to Suits” is an image often used to portray the value of veteran talent.


Why is it important for companies to exert effort to hire and support military veterans? What can be done in all areas to better position veterans for success in the civilian working world? There seems to be an awakening of companies regarding the onboard of veterans. It is smart business and it improves the skill pool at any company. This podcast covers:


• Top issues facing veterans transitioning to the civilian workforce
• Tips for onboarding of military employees
• The value proposition for companies to hire veterans
• How to position veterans for success
• Various resources and initiatives supporting veterans entering the workforce.

I hope you all find these podcasts useful in expanding your talent search. And please do not hesitate to contact me if I can assist you in your diversity training or diversity recruiting consulting needs. [email protected] 919-787-7315