Doing the Right Thing – – Part Way

 

Late last year, I published my latest blog, “Doing the Right Thing.” I wrote about a long time local politician who lost her reelection bid because she cancelled her town’s LGBTQ pride recognition, and about the success of companies that did not bow to political pressure, but instead maintained their commitment to their DEIB strategy and efforts. Yes, it does take courage to do the right thing!

I plan to continue on this theme for a while, and this time I will write about doing the right thing, but perhaps not going far enough.

In the past few weeks, the USA ICE (Immigration and Customs Enforcement) group has gone into the Minneapolis area to round up undocumented immigrants. They have used strong arm and inhumane techniques, leading to wide spread protests across the city. Now in two cases, two innocent well-meaning US citizens have been murdered by ICE. In addition, agents have been attacking peaceful protests with tear gas and projectiles.

President Trump and other leaders around him have quickly jumped to conclusions labeling the two murdered people (Renee Good and Alex Pretti) as domestic terrorist who threatened the lives of agents, totally disregarding the facts presented in videos of the incidents.

At this point, I am expecting all political leaders from both sides of the aisle to strongly condemn these lies. It is disappointing to see only a small handful of Republicans honestly address the situation.

Finally, after the second murder and seeing images of several peaceful crowds being pepper sprayed, most leaders of the Fortune 500 companies in the Minneapolis area issued a letter urging “state, local and federal officials to work together to find real solutions” and how the recent tumult in Minnesota has caused “widespread disruption and tragic loss of life.”


I call this “partially doing the right thing.” I view this as a fairly feeble attempt to address the situation as the letter did not specifically name President Trump or any other political leader involved with the situation. Executives across the country have been largely reluctant to comment publicly on political issues throughout Trump’s second term.

This reminds me of a situation with a team I was once on. There were three people who were causing chaos and being outward belligerent toward other members of the team. The leader then came and gave us a tepid talk about how we need to work better together without addressing those causing the problem. So nothing changed and the team totally imploded into ineffectiveness.

Doing the right thing does take courage, especially when it includes being totally frank about addressing those in the wrong. So is it enough to “do the right thing” part way?

Doing the Right Thing

Newly elected Wake Forest, NC Mayor Ben Clapsaddle (pictured with his wife Nancy) is a 30-year Army Veteran who is a great ally to the LGBTQ+ community

In this year’s current November elections, 6-term incumbent Wake Forest, North Carolina mayor Vivian Jones lost overwhelmingly to Ben Clapsaddle. I believe it is quite rare for a long time incumbent to lose by huge margins. What could be the reason for this?

I feel one reason is that this summer, Mayor Vivian Jones retracted Wake Forest’s annual proclamation honoring LGBTQ+ Pride Month and recognizing that town’s LGBTQ+ population. Her rational for her action was that “there are strong opinions on both sides of this issue.” My response to her is “even with there are strong opinions on two sides of an issue, you should do the right thing.”

Unfortunately, similar decisions are being made at a much larger scale across the business community. Many companies are caving to far right and MAGA political pressure and abandoning their DEIB (diversity, equity, inclusion and belonging) initiatives. Given the increasingly diverse US population and given the past systemic economic inequities in country, investing in DEIB initiatives are clearly the right thing to do. Yes, there may be some vocal strong opinions “on the other side,” but leaders should still do the right thing.

This article from Axios provides statistics showing the companies that have retained their commitment to DEI have increased positive scores in their reputation while those that have curtailed their efforts have declined. And other studies show that these reputation numbers directly correlate to financial success.

This year I bought my stuffed animal give-aways at Walgreens instead Target since Walgreens is not cutting back on their commitment to DEI.


Even I myself as a supporter of diversity make my buying decisions based on how companies are addressing DEIB. I recently purchased a large number of stuffed animals from Walgreens, a continued supporter of DEIB, instead of my usual Target Store for these purchases, and I bought a new TV from Costco, basing my decision solely on their continuing commitment to their DEI programs.

When there are strong voices on two sides of an issue, what do you do? Even if it may not be popular with many people, hopefully you do the right thing. And when you do, more than likely rewards will follow. Ben Clapsaddle, who showed his support for the LGBTQ+ community, won the election as Wake Forest’s mayor, and Costco is currently showing revenue increases above their competitors that have abandoned their DEI work.

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This article was published in May, 2025: Link to a list of companies that have retained their DEIB commitment.

This article was published in August, 2025.  NOTE:  there are some companies on the first list in May that have backed off their previous DEI work from earlier in the year. Link to a list of companies that have cut back on DEIB initiatives.