IMPORTANT NOTE: (This session is being postponed until later in the year.) The newly formed Triangle Chapter of the National Diversity Council – Carolinas is holding its first half day conference, the Generational Diversity Summit on February 19th! It’s going to be a great event – link here for info and to enroll. Email [email protected] for corporate sponsorship opportunities.
Generational Diversity continues to be one of the hottest most discussed areas in the continually evolving field of workplace diversity and inclusion. In a blog I published in June, 2012 on the “Growing Various Types of Diversity,” I led with a discussion on the four generations now in the workplace. This is an historic happening as mature workers (link to a blog on this) are staying in the workplace longer due to financial needs, better health, and the desire to stay active and intellectually stimulated. Here also is a link to a 2.5 minute video excerpt I did on Generational Diversity.
The group now being recruited on our college campuses are referred to as “Millennials”, those born after 1982. This emerging generation has very different views on communications in the workplace, important attributes of a vocation, collaboration, corporate hierarchies and more. Here is a link to a recent article from Forbes called “10 Ways Millennials are Creating the Future of Work.”
One area that needs focus at many of our companies is recruiting. How do we find, attract and hire the brightest new talent? Of course we should not forget to recruit the experienced professional who may be looking for a job change, but as always, college campuses will continue to provide the largest talent pool of new workers.
On the whole, recruiting methodology has not changed very much over the past 30-40 years. Yes, resumes are sent electronically and placed in on-line repositories instead of mailed, and job postings are online in addition to print ads, but overall the process involves recruiters reading through thousands of pages of boring text resumes. How can this be innovated?
At a recent generational diversity workshop sponsored by the Raleigh-Wake Human Resources Mgt Association (RWHRMA) Link, Margaret Gordy, Talent Acquisition Manager for Citrix, shared innovative ways that her company is identifying and recruiting top talent. Citrix (link), an industry leader for collaborative workplace solutions such as the popular “Go To Meeting,” teams with university classes, clubs and professors to engage students in collaborative problem solving. Teams work together to propose solutions to actual Citrix business challenges developed by Citrix business areas. This gives Citrix managers a way to evaluate technical, problem solving, and team skills of potential candidates. Those demonstrating the strongest skills are often offered an internship, a full time job, or at minimum a fast-path into the job interview process.
Advantages of this approach over hours of pouring through resume paperwork include:
• Candidates with the best skills and team work abilities who will fit best into Citrix’s workplace are identified.
• Candidates can experience the Citrix culture and both the candidate and company can assure a good “corporate culture fit.”
Overall, companies that successfully recruit top talent across all generations and keep them engaged working cross-generationally will win in the competitive, global marketplace.