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<\/a>Jeff Tippett, the engaging author of “Pixels are the New Ink.”<\/p><\/div> The subtitle of this short but important book for your business or organization is \u201cThree steps to digital domination in your industry.\u201d So what are the three steps? In a concise hard hitting manner filled with stimulating real-life examples, Jeff shares: To get all the details of the three points below, order this book using the link at the end of this blog.<\/p><\/div>1)\tProduce and Distribute Content. <\/strong> It is important to have something worth sharing with others that they need and want. You should have expertise and then be able to get in out of your head and out there into the world. And it has to be expertise that people want and addresses some sort of issue or problem. Your content cannot be boring, but should be targeted to your niche audience with passion and authenticity. And then in the book, Jeff lots of various online and social media mediums to distribute content, the environments they would be most effective for, and various hints and tips to increase effectiveness. <\/p>\n 2)\tBuild Your Audience. <\/strong> It is one thing to produce and distribute excellent content, but you need to build an audience to partake in what you have to offer. Jeff offers several tactics and mediums to effectively target and build the audience you want.<\/p>\n 3)\tEngage.<\/strong> Producing and sharing content is not just a one-way street. Jeff shares the importance of being interactive and engaging with the audience you are building as well as with key influencers in your space. <\/p>\n It is a short and quick read, and in a short single sitting you can ingest this wisdom to kick start or greatly enhance your online and social media presence. <\/p>\n And now two actions you can take:<\/p>\n Purchase the book on Amazon (link directly to the book)<\/strong><\/a><\/p>\n Subscribe via Jeff\u2019s website jefftippett.com<\/strong><\/a> to receive information on future webinars expanding on the book\u2019s content.<\/p>\n","protected":false},"excerpt":{"rendered":" I am one of three certified LGBT-BE (Lesbian, Gay, Bisexual, Transgender Business Enterprises) certified by the National Gay & Lesbian Chamber of Commerce who is involved with the NGLCC\u2019s affiliate chamber here in Raleigh, NC, the RBPN \u2013 Raleigh\u2019s LGBT … Continue reading
\nI am one of three certified LGBT-BE (Lesbian, Gay, Bisexual, Transgender Business Enterprises) certified by the National Gay & Lesbian Chamber of Commerce<\/strong><\/a> who is involved with the NGLCC\u2019s affiliate chamber here in Raleigh, NC, the RBPN \u2013 Raleigh\u2019s LGBT Chamber of Commerce.<\/strong><\/a> Another one of the three is Jeff Tippett of Targeted Persuasion,<\/strong><\/a> a top public affairs and communications firm in North Carolina. Jeff was the speaker at RBPN\u2019s June meeting and highlighted his latest book which is how digital media is now today\u2019s most critical vehicle for building a strong brand and awareness.<\/p>\n
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