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<\/a>Jenn T. Grace, author of “Beyond the Rainbow” and three other LGBT-themed business marketing books<\/p><\/div>Check out Jenn’s Amazon.com page<\/strong><\/a> and order her book after reading this blog!<\/em><\/p>\n # # # #<\/p>\n This month, one of the world\u2019s leading LGBT (Lesbian, Gay, Bisexual, Transgender) marketing experts, who I have known for over 5 years, has released her fourth book, \u201cBeyond the Rainbow,\u201d which ties together much of her previous knowledge to present a holistic approach to maximizing effectiveness within the LGBT market place.<\/p>\n After reading an early version, I provided this short summary review, \u201cFrom being IBM\u2019s Global Corporate LGBT Diversity Manager to now running my own boutique diversity consulting firm, I get the importance of understanding both the LGBTQ marketplace and workplace. Jenn T. Grace\u2019s latest book, \u201cBeyond the Rainbow,\u201d which uniquely combines practical business strategies and poignant personal stories, is the ideal read for business leaders from small entrepreneurships up to Fortune 500 global mega-companies for launching or growing their LGBTQ marketing efforts.”<\/p>\n What is so special about this book is that it is quite interesting and fascinating. Instead of presenting a bunch of dry facts and strategies, Jenn shares much of her journey as an LGBT professional and marketing guru with interspersed stories and experiences that make you want to turn to the next page. Celebrate LGBT Pride Month by buying and reading Jenn T. Grace’s latest book!<\/p><\/div> \u2022\tThe importance of assuring that your motivation for reaching out to the LGBT market are good and that you back up your sales efforts with personal actions and business strategies that are sincere and authentic.<\/p>\n \u2022\tThe importance of allies, and that allies too can lead efforts to sell to and engage the LGBT market.<\/p>\n \u2022\tThere is a respectful way in which to engage the fast growing transgender community. The book provides a good primer on terms and definitions within the trans area.<\/p>\n \u2022\tThe importance of all people in an organization being trained and knowing how to respectfully interact with LGBT people. (My recent blog \u201cThree Key Lessons from a Diversity Mishap\u201d<\/strong><\/a> reinforces this key point.)<\/p>\n \u2022\tFinally, with the recent sting of the killings at the Pulse Nightclub in Orlando, Jenn addresses dealing with adversity and the importance of supporting a community in times of tragedy.<\/p>\n So get your copy today! Link to Jenn\u2019s page on Amazon.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Check out Jenn’s Amazon.com page and order her book after reading this blog! # # # # This month, one of the world\u2019s leading LGBT (Lesbian, Gay, Bisexual, Transgender) marketing experts, who I have known for over 5 years, has … Continue reading <\/a>
\nSome of the key principles in the book (and do buy it so you can read all the details) include:<\/p>\n